Catchment Analysis is the defined area around a store, site or venue that has a sphere of influence to draw in customers. Your catchment size will be dependent on the nature of the business, the offering provided and availability from competitors in the local area.

What is sales catchment area?

The catchment area is the geographic area from which an agency or a sales outlets attracts its main customers, whether prospective or existing. Catchment area analysis is an indispensable decision support tool for evaluation and optimizing the distribution of your network of sales outlets or services.

What catchment area means?

1 : an area that serves to catch water. 2 : the geographical area served by an institution.

What is a catchment area survey?

The catchment area of a selling point is the geographic area of origin of customers. This zone is defined using criteria such as distance, access time, attractiveness of the selling point, and competitor selling points.

How do you do a catchment area analysis?

4 Ways To Define a Catchment Area

1. A circle with the given perimeter drawn on a map around the location.
2. The distance to the location in units of length estimated by acceptable walking and/or driving distance.
3. The travel time to the location either by walking, driving, or commuting.

How do you analyze a catchment area?

3 methods of calculating catchment areas

1. Buffer trade areas – Trade areas defined by a distance around the location(s) under analysis.
2. Walk/drive time trade areas – Trade areas defined by the walk or drive time to the location(s) under analysis.

How do I find my catchment area?

Catchment areas are based on your child’s permanent address. They’re also subject to change, so the best thing to do is look up the schools in your area and contact them directly.

What are the types of catchment area?

Types of catchment areas Catchment areas generally fall under two categories, those that occur organically, i.e., “de facto” catchment area, as people are naturally drawn to a location and those that are established and modified by entities such as local governments or organizations.

How is catchment area calculated?

Calculating your catchment capacity This capacity can be calculated using the following formula: Annual rainfall (in millimetres) x Roof surface area (in square metres) = Roof catchment capacity.

Why is catchment mapping important?

Catchment areas can be defined by distance, by travel time, and by mobility patterns, allowing you to analyze where foot traffic comes from in a variety of ways. Catchment areas are often used to better analyze foot traffic and store visit rates.

How is catchment analysis used in retail planning?

Catchment analysis is a key part of identifying whether it is viable to open a new retail store or outlet in a particular location. It considers factors such as which target groups you are trying to reach, the footprint of the chosen area plus turnover potential in the existing locations.

How to find the right catchment area for your business?

Catchment Area Analysis: Finding the Right Place | Business Article | MBA Skool-Study.Learn.Share. Catchment analysis is originally a study to identify an ideal location for establishment of a new retail outlet but it can be helpful to identify potential customer base in any geographical area for existing retail outlets.

How does number of stores affect catchment area?

The number of businesses in the location can provide an additional pull for consumers such as shopping retail centres, which due to their size and number of stores can become ‘destinations’ for consumers. Consumers will be prepared to travel over an hour away for a shopping centre in comparison to their local high street or grocery store.

How to use catchment analysis to gain marketing insight?

Competitor analysis – looks at the local businesses within your local area, the quantity, products and services offered and price point. These factors identify the potential level of demand for your products or services and can highlight or inform your own pricing or category ranging strategy.